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Local Marketing & Google My Business.

When you search for something online, do you add the name of a town or city local to you? Most people do. That’s called ‘local search’, or ‘local marketing’. More and more people are making local searches for the products and services they need, so it is really important that your business has a prominent and effective local listing placement alongside your Google My Business page.

Do You Search Locally?

Several years ago, Google made some pretty big changes to how they displayed local search results to end users; they started to feature local search results at the top of the results page, in their own little block. In a bid to help businesses get the most from this they gave every business a FREE local business page. There are still lots of businesses out there that aren’t aware of this or are unsure on how to maximise the opportunity that this listing provides.

Approximately 80% of consumers regularly use search engines (with Google being the most widely used) to find local information and/or products and services, and around 50% of users who searched on a mobile device will go on to visit a store or business within one day of the search. This alone is a great reason to be making the most of your Google My Business listing.

Some benefits of local marketing:

  • Get found by customers in your local area
  • Get better rankings in local search results
  • Optimise your local Google listing
  • Enhance your local profile and reputation
Get more local traffic
Local Marketing Horsham Sussex

Local SEO Services Sussex.

Local SEO and marketing services are extremely important when your aim is to attract customers locally. Because these customers are on your doorstep, conversion rates tend to be much higher. Effective local SEO services in Sussex and anywhere in the UK is a fantastic way to drive ‘ready to spend’ website traffic and leads to your business.

Google Local SEO & Marketing.

There are 3 core goals with local SEO services:

  • Own as much of Google’s first page listings for local keywords as possible with your company’s various online assets (website, social media accounts, directories, etc)
  • Be the go-to brand in your local area for your products and/or services
  • Build-up of your local reach to complement your national exposure

When these goals are reached (which usually takes around 8-16 weeks to see a noticeable improvement), a client undoubtedly knows our local SEO services are working as they start receiving more local, targeted enquiries.

Although most companies can benefit from having more exposure in their local area, local SEO for small businesses is of paramount importance. The products and services that a smaller business wants to promote almost always tend to be aimed towards customers within their local region and not necessarily national/international clients. If you’re an electrician covering the Sussex area, you ideally want to be found on the first page when someone is typing ‘electrician Sussex’ in to Google’s search page.

The majority of our work is driven by referrals and our desire to help businesses grow; not just with their website design, but also their online marketing, and this is proving quite successful for us, as well as our customers. We love working with local businesses; and they don’t just need to be in Horsham or West Sussex – we work with customers all over the country helping them build their brand and increase sales.

Let's work together
Local SEO Horsham Sussex

Want to improve your local rankings and attract more local customers?

At FLEXX we work with companies throughout Sussex and across the UK. Call us on +44 (0)1403 253253 or contact us below to start working with us.

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